CONTENT STRATEGY + GOALS
Here at Lane Agency, we devote our efforts to seeing your company succeed. We are your biggest cheerleaders, advocates and partners positioning ourselves as an extension of your marketing team. This enables us to align fully with YOUR vision for your content. By creating content that makes people stop, stare and say “Where can I buy one of these shirts??”, we specifically aim to make pieces that leads people from the top of the marketing funnel to your shopping cart. Through this strategic content, we will attract new customers, engage current followers, and generate an increase in sales.
BRAND MOOD BOARD
We aim to bring The Human One's vision to life by create effortless lifestyle content that communicates style, while showcasing your strong mission statement. Each design is purposeful and we want to communicate that through our visuals. Through the choice of models, location, and energy, we aim to hit your target audience with content that will make them hit that PURCHASE NOW button.
PHOTOSHOOT DELIVERABLES
For our trial photoshoot, we would love to provide The Human One with multiple deliverables based on your needs communicated in our discovery call. We would love to provide you with both photo and video assets that will increase brand awareness. Below, we have detailed our deliverables for the lifestyle content photoshoot. We are so glad to partner with The Human One on this photoshoot and would like to gift you these deliverables valuing at $4,500 at no cost.
IMAGERY
- 25 high quality images
- Retouching included
SHORT FORM VIDEO
- 5 high quality mobile videos (IG, TikTok, Youtube)
- 5 behind the scenes videos (IG, TikTok, Youtube)
HEADLINER VIDEO
- 1 brand headliner video: showcasing the mission
behind the brand (00:45 seconds in length)
LIFESTYLE VIDEO
-1 lifestyle product video (landscape)
used for website background
RETAINER OPTIONS
With the constant need for engaging and relevant content, content and marketing can quickly become a full time job in any size business. It is essential for business growth to provide a constant flow of content that builds trust with your customers and showcases your product in a creative way. Without this content, you will quickly fall to the end of the social algorithm and become unseen by your target audiences
We would love to work with The Human One to build your brand on a monthly basis to help grow your customer base and build brand awareness.
FUTURE CONTENT IDEAS
- Cross collaborating with brands that your target audience loves (ie. e-bikes, surf boards, etc.) This will enable you gain traction with already existing audiences.
- Testimonial Videos: Build trust with your customers through product review videos and brand experience reviews.
- Product timeline Video: from start to end to showcase the intentionality and quality behind each piece.